( WORKS )
Works
* Names and figures are sample data for this demo.
01OPERATIONS — THE MERIDIAN BAY, 120 ROOMS
Escaping “full but unprofitable”
Diagnosis exposed the gap between pricing and housekeeping flow. A revenue-improvement program lifted RevPAR 23% in 12 months.
OCC
86.2 → 92.4%
REVPAR
+23%
CLEANING COST
−12%
Guest-room photo
02TURNAROUND — AKASAKA GARDEN HOTEL, 86 ROOMS
A distressed asset, profitable in 18 months
Operations, sales and cost structure fully redesigned. The brand was redefined, lifting ADR and direct share together.
OPERATING PROFIT
Positive
ADR
+18%
DIRECT SHARE
×2.1
Ryokan photo
03OPENING — ONSEN RYOKAN, 28 ROOMS
From concept design to a full-house opening
Market research, brand design, recruiting and opening prep, delivered end-to-end. High occupancy from the first month.
OPENING OCC
91%
REVIEWS
4.7 / 5.0
LEAD TIME
10 mo
( CONTACT )
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OPENINGREPOSITIONINGOPTIMIZATION
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Basimp.
Basimp is a hotel operations and consulting company, helping owners and investors maximize the value of their hotel assets.
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